Like eBay, G2A is primarily a platform operator.

Other sites such as CDKeys and Kinguin offer a similar service, but G2A claims to be the biggest with roughly one million copies sold each month. Three years later, the company pivoted and launched G2A Marketplace, a platform that lets anyone buy and sell 'used' video games online. The company was founded in 2010 as a traditional online game store. Why are smaller studios so vexed with G2A? And how are people able to both obtain and sell illegitimate keys? For a full explanation, read on. 'By allowing anyone to sell illegitimate keys for their games online, with incredible ease, and no ramifications or checks.' At the time of writing, more than 5,000 developers and players have signed the petition. 'G2A's platform hurts indie devs time and time again,' the description reads. Mike Rose, founder of game publisher No More Robots, launched a petition earlier this month that calls on the company to remove all independent games from its platform. Once again, G2A is being forced to defend its marketplace for digital video game codes and keys.

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